
Divercity Advertising is a full-service,
multicultural advertising agency with a specialization in developing
creative cause-related
marketing solutions for African-American, Hispanic and Asian
consumer markets. Our agency engages in building brand equity
that creates stakeholder loyalty. This is achieved through
the development of long-term relationships and the execution
of unique strategies that reach diverse populations. Divercity
establishes itself as a pioneer in the realm of multicultural
marketing by building affinity between social organizations,
corporations, and communities. Our main focus is to develop
innovative communications that respond to the needs of minority
communities. We help build and communicate authentic, credible
and relevant marketing strategies that enhance brand awareness,
image and appeal for our clients. Most agencies fail to identify
with the ethnic experience. Divercity specializes in identifying,
understanding and marketing responsibly to multicultural
markets. Our approach is based upon the study of language,
religion,
family and gender roles of diverse populations. Our objective
is to properly align brand and consumer based upon consistent
market research of trends and consumer habits of the specified
demographic.
Our clients remain the focal point within pursuit of the highest
standards of quality work. The Divercity staff mirrors the
markets we reach, thus providing a competitive advantage. We
are able to analyze concepts both practically and thoroughly
as we are afforded the opportunity to view things through our
consumer’s point of view. We speak their language. With
a wide range of creative service experience, each team member
possesses a keen quality. Our staff boasts multicultural marketing
experience from some of America’s most well-respected
advertising agencies and some of the world’s largest
corporations. Our vision is to provide effective marketing
solutions while adapting to the evolution of today’s
marketplace. We strive to be great translators, positioning
your brand or cause to speak the universal language.